Posts Tagged 'if only we knew what we know'

More than Just a Fad

Is Knowledge Management (KM) another fad?

We don’t think so for four reasons:

1.       It is built on the never-obsolete power of learning. As David Garvin of Harvard Business School asks, “How can an organization improve without learning something new?”

2.       While there are plenty of people who treat knowledge management as a religion, real knowledge management is practical and action oriented, not ideological and theoretical. If done right, it produces bottom-line results—always a sure way to guarantee sustainability.

3.       Unlike other process-improvement methods, KM does not rely on technology to make processes more efficient. It relies on recognizing the knowledge resident in people’s minds, using technology to facilitate its sharing, not replace its human origins.

4.       Finally, KM is consistent with emerging models of organizations. Most modern business models involve people in teams coming together on a project basis, then moving on to new relationships. All these models are process oriented, not bound by functions, industries, structures. Knowledge underpins their continuous existence.

From the book “If Only We Knew What We Know” by Carla o’Dell and C. Jackson Grayson, Jr.
Over 3 decades ago, Dr. C. Jackson Grayson started American Productivity and Quality Center (APQC), one of the world’s leading proponents of business benchmarking, best practices, and knowledge management research.

With the same passion for helping organizations improve, Jack is now taking Process Performance Management (PPM), measurement tools, and best practices to the education sector through APQC Education. His vision is not only to transform, but also to empower.

Keep up with Jack’s blog and his work in Transforming Education

Follow Jack on Twitter @CJackGrayson


Holistic Approach

Need a website? Want publicity? Have content writing or editing needs? Interested in publishing a book, newsletter, website, or a magazine? How about landing an interview on TV? Starlight Communication offers a complete line of integrated services in web, editorial, public relations and media categories. Clients of Starlight find our company to be a one stop shop for all their media needs.

Portfolio Request

If you would like to receive a portfolio (PDF) of our editorial and communications work, please email with "portfolio" on the subject line.

Popular Services

Website Design
Search Engine Optimization (SEO)
Online Reputation Management (ORM)
Web Content Writing
Content Managed Websites
Web Hosting and Domain Support
Copywriting & Editing
Feature & News Articles
Press Releases- Drafting and Distribution
Internet Marketing
Internet Branding
Video Scripts - Writing and Editing

Career Opportunities

If you would like to inquire about an opportunity to work with us or to apply for our internship program, please email with "jobs" on the subject line.

Site Policy

Certain content found on Starlight Communication’s website may be protected by intellectual property laws and proper permission is required prior to republishing and reprinting. Read full policy...

Follow FarahLalani on Twitter
Identify. Light. Measure.