Posts Tagged 'marketing'

A Media Review: Seeking Alpha

Seeking Alpha is the premier website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion giving access to the nation’s most savvy and inquisitive investors. The website handpicks articles from the world’s top market blogs, money managers, financial experts and investment newsletters – publishing approximately 250 articles daily. Seeking Alpha is the only free, online source for over 1,500 public companies’ quarterly earnings call transcripts, including the S&P 500. Seeking Alpha was named the Most Informative Website by Kiplinger’s Magazine and has received Forbes‘ ‘Best of the Web’ Award.

Seeking Alpha has a strong readership among money managers, research analysts, investment bankers, and serious individual investors. ‘Alpha’ is a finance term referring to a stock’s performance relative to the market; it’s used more loosely by fund managers to describe beating their index – so every stock picker is essentially “seeking alpha.”

Visit to learn more.

Read our author’s latest contribution to Seeking Alpha.

Seeking Alpha’s Readers in Comparison to Other Major Financial Websites

Seeking Alpha is widely read by money managers, sell-side analysts, investment bankers, financial advisors, business leaders, entrepreneurs, and sophisticated retail investors. After conducting a detailed comparison of Seeking Alpha’s audience to that of the other major finance sites (, Barrons,, MarketWatch,,, CNN Money, BusinessWeek Online, Yahoo! Finance and, Nielsen found that SA has a remarkable readership. See Seeking Alpha’s readership in details and Nielsen’s report.

Advertising with Seeking Alpha

With over 55 million page views and 3.4 million unique visitors (users) worldwide, Seeking Alpha is one of the most read stock and finance websites. Giving exposure from some of the most educated and affluent audiences, approximately 75 percent of Seeking Alpha’s audience have at least a bachelor’s degree or higher, while 86 percent make at least $50,000 and 31 percent make more than $150,000. Seeking alpha gets 70 percent of its audiences from ages 35 to 64 and 19 percent are 65 or older.

All traffic statistics are estimates. Source: Google Ad Planner as of 11/10/2011

Don’t let your brand get lost in translation

Starlight Communication once again had the pleasure of working with a repeat client, Pilar Torres of MAS Branding. In the past, Starlight assisted this  Houston-based consultation firm with their editorial needs. This time, we expanded to assist them with their web requirements. MAS Branding serves new businesses and established organizations reach out to the Hispanic market.

“Hispanic Community is a growing population and by tapping into this market, businesses can gain a lot of exposure,” says Torres. MAS Branding believes that marketing efforts should not “get lost in translation.”

Check out their website at


Holistic Approach

Need a website? Want publicity? Have content writing or editing needs? Interested in publishing a book, newsletter, website, or a magazine? How about landing an interview on TV? Starlight Communication offers a complete line of integrated services in web, editorial, public relations and media categories. Clients of Starlight find our company to be a one stop shop for all their media needs.

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If you would like to receive a portfolio (PDF) of our editorial and communications work, please email with "portfolio" on the subject line.

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Certain content found on Starlight Communication’s website may be protected by intellectual property laws and proper permission is required prior to republishing and reprinting. Read full policy...

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