Posts Tagged 'PR campaign'

Airline’s Unusual PR Effort: Effective, Economical, and Innovative

Finnair flight attendants turned into entertainers as they took over the aisles on Wednesday’s overnight Helsinki to Delhi flight to celebrate India’s Republic Day, celebrated annually on January 26.

Passengers on Flight 21 were treated to a surprise Bollywood style dance performed by the Finnair crew uploaded to the airline’s YouTube channel.

Starlight Communication deems this as an extraordinary public relations effort that generated intended publicity and put Finnair under a positive limelight.

“It was effective, economical, and innovative,” says Farah Lalani, PR & Media Editor at Starlight Communication.

While Finnair’s effort is definitely loud, it isn’t the first airline to introduce dancing flight attendants. A series of “dancing flight attendants” videos have hit the web in recent years. Previously, Cebu Pacific received some criticism after they made waves with their dancing safety demonstrations. The opposing groups said that that stereotyping of flight attendants as entertainers has a negative and a sexist impact in the minds of the public. Although Cebu Pacific received some heat for their safety demonstrations, the positive response far exceeded the negativity.

“Over ten million YouTube viewers on dancing flight attendant videos should be reason enough to continue making flights more fun and less uptight,” says Lalani. “While every publicity effort will inevitably attract some opposition, such ground breaking PR efforts should be encouraged.”

Starlight Communication Engages the Public and Announces the Company’s New Logo

For Immediate Release

Media Contact: farah@starlightcommunication.com 

or 281.515.2213

Starlight Communication recently announced its new logo, which has the full company name fixed with a light tower and a star on top. In February this year, Starlight initiated a campaign to select a new logo for the company based on public votes. As an organization always open to change, this decision was taken to better connect with Starlight’s clients and readers.

To steer away from any internal bias, Starlight gave an outsider who is familiar with the company’s work the critical responsibility to redesign the new logo. Starlight made the selection of its new logo after a public vote process, which engaged the public and turned them into decision makers for the company. The vote process included four logo choices from which to select the best. Spokesperson for Starlight Communication said, ”We want the new logo to be a reflection of what our clients and readers perceive us as, so we can better connect with those outside our little bubble.”

As of today, the new logo has been announced and is an official part of the company’s website. The website has also been subtly redesigned to blend in with the new logo, while keeping intact its main recognizable features. Soon, all communication materials will incorporate the new logo. 

For more information visit www.starlightcommunication.com

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