Posts Tagged 'Public relations'

A Media Review: Seeking Alpha

Seeking Alpha is the premier website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion giving access to the nation’s most savvy and inquisitive investors. The website handpicks articles from the world’s top market blogs, money managers, financial experts and investment newsletters – publishing approximately 250 articles daily. Seeking Alpha is the only free, online source for over 1,500 public companies’ quarterly earnings call transcripts, including the S&P 500. Seeking Alpha was named the Most Informative Website by Kiplinger’s Magazine and has received Forbes‘ ‘Best of the Web’ Award.

Seeking Alpha has a strong readership among money managers, research analysts, investment bankers, and serious individual investors. ‘Alpha’ is a finance term referring to a stock’s performance relative to the market; it’s used more loosely by fund managers to describe beating their index – so every stock picker is essentially “seeking alpha.”

Visit seekingalpha.com to learn more.

Read our author’s latest contribution to Seeking Alpha.

Seeking Alpha’s Readers in Comparison to Other Major Financial Websites

Seeking Alpha is widely read by money managers, sell-side analysts, investment bankers, financial advisors, business leaders, entrepreneurs, and sophisticated retail investors. After conducting a detailed comparison of Seeking Alpha’s audience to that of the other major finance sites (Bloomberg.com, Barrons, WSJ.com, MarketWatch, TheStreet.com, FT.com, CNN Money, BusinessWeek Online, Yahoo! Finance and Forbes.com), Nielsen found that SA has a remarkable readership. See Seeking Alpha’s readership in details and Nielsen’s report.

Advertising with Seeking Alpha

With over 55 million page views and 3.4 million unique visitors (users) worldwide, Seeking Alpha is one of the most read stock and finance websites. Giving exposure from some of the most educated and affluent audiences, approximately 75 percent of Seeking Alpha’s audience have at least a bachelor’s degree or higher, while 86 percent make at least $50,000 and 31 percent make more than $150,000. Seeking alpha gets 70 percent of its audiences from ages 35 to 64 and 19 percent are 65 or older.

All traffic statistics are estimates. Source: Google Ad Planner as of 11/10/2011

New Report Gives PR its Due Respect

PR is a must-have component of any CEO’s key management team, but often overshadowed by marketing and advertising.

Learn from Rosanna M. Fiske, Public Relations Society of America (PRSA) chair and chief executive officer, as she talks about a new report that gives PR its due respect.

Read the full article here.

PRSA Offers Free Webinar on Integrated Communications

Public Relations Society of America (PRSA) is offfering a free one hour webinar,  “Re-Emerging Trend for Integrated Communications” on Thursday, August 11 at 3 p.m. EDT.

Integrating marketing with communications can be tricky, but it promises huge success for those who can achieve it. In this webinar offered by PRSA, Kye Strance of Vocus explains how the evolving media landscape of news, social media, blogs and search engine optimization (SEO) makes it easier to share information, generate awareness and build a stronger brand.

This webinar covers:

  • PR’s increasingly central role in marketing – and what you need to know to be successful
  • The SEO, multimedia and interactive imperative – it’s no longer a nice-to-have, but imperative.
  • How to reach the people you want to reach across every channel.

PRSA members click here to register

For more information visit www.prsa.org

Starlight Communication Engages the Public and Announces the Company’s New Logo

For Immediate Release

Media Contact: farah@starlightcommunication.com 

or 281.515.2213

Starlight Communication recently announced its new logo, which has the full company name fixed with a light tower and a star on top. In February this year, Starlight initiated a campaign to select a new logo for the company based on public votes. As an organization always open to change, this decision was taken to better connect with Starlight’s clients and readers.

To steer away from any internal bias, Starlight gave an outsider who is familiar with the company’s work the critical responsibility to redesign the new logo. Starlight made the selection of its new logo after a public vote process, which engaged the public and turned them into decision makers for the company. The vote process included four logo choices from which to select the best. Spokesperson for Starlight Communication said, ”We want the new logo to be a reflection of what our clients and readers perceive us as, so we can better connect with those outside our little bubble.”

As of today, the new logo has been announced and is an official part of the company’s website. The website has also been subtly redesigned to blend in with the new logo, while keeping intact its main recognizable features. Soon, all communication materials will incorporate the new logo. 

For more information visit www.starlightcommunication.com

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Need a website? Want publicity? Have content writing or editing needs? Interested in publishing a book, newsletter, website, or a magazine? How about landing an interview on TV? Starlight Communication offers a complete line of integrated services in web, editorial, public relations and media categories. Clients of Starlight find our company to be a one stop shop for all their media needs.

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